The applications for smartphones are the new Matchbooks

Do you remember when each business had a book of matches with its name, logo and number printed on it? You could not enter a bar or restaurant without finding a brand-name bowl of matches on the counter.

Nowadays, smart phone applications are the new notebooks.

Except that these notebooks are smarter than yesterday’s paper ones. Instead of turning on 20 times and then throwing away the book, your customer carries your brand application on their phone day after day.

The key is to create an application that allows your client to interact with her several times a month.

When you have a one-to-one relationship with your client through an Android application, it has something less intrusive than almost any other form of media. Your client is now literally carrying them in your pocket.

Remember, applications are a two-way street. You can use your application to send useful information and special offers to your client.

The key here is useful. If you spam your customers with useless and meaningless messages, they will ignore it and possibly even delete the application from your Android or iPhone. This means that you can continuously improve two things:

a) Making your smart application more user friendly

b) Make your customer more aware of you and their offers through individual communication through the application.

If your company does both, it is a great benefit for both you and your client. The companies that win in the future understand that they can have a perfect combination with their customers … and it is through a useful application. Smartphones Apps Are the New Matchbooks

Remember when every business had a book of matches with their name and logo and number printed on it? You could not walk into a bar or restaurant without finding a bowl of branded matchbooks on the counter.

Today, smartphone apps are the new matchbooks.

Except these matchbooks are smarter than those paper ones of yesterday. Instead of lighting up 20 times and then throwing the book away, your customer carries your branded app on their phone day-in, day-out.

The key is creating an app that allows your customer to interact with it several times each month.

When you have a one-to-one relationship with your customer via an Android app, you have something that is less intrusive than nearly any other form of media.
Remember, apps are a two way street. You can use your app to send useful information as well as special offers to your client.

The key here is useful. If you ‘spam’ your clients with useless messages and drivel they will ignore you and possibly even eliminate the app from your Android or iPhone. This means you can continually improve upon two things:

a) Making your smart-app more friendly to use

b) Making your customer aware of your and your offers through one-to-one communication via the app.

If your company does both it’s a huge win-win for both you and your customer. The companies that win in the future understand that they can have a perfect match with their customers … and it’s via a useful app.

The applications for smartphones are the new Matchbooks

Do you remember when each business had a book of matches with its name, logo and number printed on it? You could not enter a bar or restaurant without finding a brand-name bowl of matches on the counter.

Nowadays, smart phone applications are the new notebooks.

Except that these notebooks are smarter than yesterday’s paper ones. Instead of turning on 20 times and then throwing away the book, your customer carries your brand application on their phone day after day.

The key is to create an application that allows your client to interact with her several times a month.

When you have a one-to-one relationship with your client through an Android application, it has something less intrusive than almost any other form of media. Your client is now literally carrying them in your pocket.

Remember, applications are a two-way street. You can use your application to send useful information and special offers to your client.

The key here is useful. If you spam your customers with useless and meaningless messages, they will ignore it and possibly even delete the application from your Android or iPhone. This means that you can continuously improve two things:

a) Making your smart application more user friendly

b) Make your customer more aware of you and their offers through individual communication through the application.

If your company does both, it is a great benefit for both you and your client. The companies that win in the future understand that they can have a perfect combination with their customers … and it is through a useful application. Smartphones Apps Are the New Matchbooks

Remember when every business had a book of matches with their name and logo and number printed on it? You could not walk into a bar or restaurant without finding a bowl of branded matchbooks on the counter.

Today, smartphone apps are the new matchbooks.

Except these matchbooks are smarter than those paper ones of yesterday. Instead of lighting up 20 times and then throwing the book away, your customer carries your branded app on their phone day-in, day-out.

The key is creating an app that allows your customer to interact with it several times each month.

When you have a one-to-one relationship with your customer via an Android app, you have something that is less intrusive than nearly any other form of media. Your customer is now literally carrying you around with them in their pocket.

Remember, apps are a two way street. You can use your app to send useful information as well as special offers to your client.

The key here is useful. If you ‘spam’ your clients with useless messages and drivel they will ignore you and possibly even eliminate the app from your Android or iPhone. This means you can continually improve upon two things:

a) Making your smart-app more friendly to use

b) Making your customer aware of your and your offers through one-to-one communication via the app.

If your company does both it’s a huge win-win for both you and your customer. The companies that win in the future understand that they can have a perfect match with their customers … and it’s via a useful app.

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